Wurld talks about "The New Wurld Order" on Accelerate TV's Magazine - GistTribe.com

Mobile Menu

Top Ads

Responsive Leaderboard Ad Area with adjustable height and width.

More News

logoblog

Wurld talks about "The New Wurld Order" on Accelerate TV's Magazine

Monday, 13 July 2020
Wurld talks about "The New Wurld Order" on Accelerate TV's Magazine

Nigerian Afrobeat star and song-writer, Sadiq Onifade, known professionally as WurlD is the cover star of Accelerate TV's Magazine, July Edition 2020. The cover star opens up exclusively about his meteoric rise to fame, the reason behind his catchy name, and why his sound is needed in the music scene.



Read excerpts from the interview:

HOW DID THE NAME WURLD COME ABOUT?

When I started my artiste career, the type of songs I was working on got my friends saying, these songs sound so international, very worldly. They couldn’t really put their fingers on what it was, only how it made them feel…the producers working on the songs suggested world… spelt with an ‘O’ at the time. 

To be honest, I was truly scared about it so I took time to really think about the name… I remember going to sleep and thinking- this actually sounds right…after a month, I chose to go with it but I changed the name to WurlD… spelt with a “U”

WHAT MAKES YOUR SOUND RELEVANT WITHIN AFRICA?

So a little story… I released a song called SHOW YOU OFF and before creating that song, I became aware of Afro beats and where African music was going and I felt that we were going to get to a space where the whole world would be looking.
I felt like Africa had a diverse sound and lots of musicians with different ranges

But they weren’t coming out boldly to proclaim their sound. I felt like I needed to come out and do more.

TAKE US THROUGH YOUR CREATIVE PROCESS?

My music creative process is very simple, it’s just me in the studio, me and the mic. The funny thing is that a lot of people require people around them ..

And usually, there are a lot of people in the studio working with other people, there’s different ideas, different melodies…it’s hard for you to focus on

Good thing I can engineer so throughout my creative process it’s me, myself and I. 

HOW DID THE SARZ COLLABORATION COME ABOUT?

I remember being in L.A. in 2017, my music producer told me, you need to meet this producer…He played me some tracks and one of the tracks was TROBUL and I loved it immediately…
I said ‘yo let me work on that‘, the next day i played TROBUL for him and that was that…everything just happened after that… I remember going to bed that day and the next day we both said the same thing…we need to collaborate ASAP!

HOW ARE YOU USING YOUR PLATFORM TO SPEAK OUT AND MAKE A POSITIVE IMPACT IN OUR WORLD?

The most important thing is awareness…
Being aware of my position and the fact that people pay attention to what I see and what I do…I need to be more aware and more sensitive…

When it comes to matters that involve humanity, regardless of where you are…the reality of the world we live in is that we need to be empathetic because we are humans first and foremost…

Also, I try to say and do things that will surely motivate people 

WHAT SHOULD WE EXPECT FROM WURLD THIS YEAR AND BEYOND?

More love, there’s love in giving…and loads of inspiration.

I mean I was inspired by so many people growing up, I was inspired by some of the greatest artists…people that had more to give than the music

Music is just a tool and I’m striving to be the best person I can be through inspiring and through love

Credit: 
Creative Direction: Tokyo James
Styling: Joan K. Vincent-Otiono
Photography: Mikey Oshai
Graphics: Adedayo Adegbami
Outfits: ATAFO & The Ruiin

Watch the full interview below: